Deal structures at a glance
| Structure | What it is | When buyers use it | Your risk as seller | What to negotiate |
|---|---|---|---|---|
| Cash at close | Money wired to you at closing, from the buyer's equity, a bank or SBA loan, or both. | Always. Better financed buyers can usually pay more of the price this way. | Lowest. Watch how much of it is taken back out for an escrow, a working capital adjustment, debt payoff or fees. | The net amount you actually receive, the working capital target, and what debts and fees come out of it. |
| Seller note | You lend the buyer part of the price. The buyer repays you over time with interest under a promissory note. | To bridge a gap between the price and what the bank will lend, or to show the buyer you believe in the business. | Credit risk: if the business struggles after you leave, payments can stop. Your claim usually ranks behind the bank. | Rate, term, amortization, security, a personal guarantee, default and acceleration terms, and any standby or subordination. |
| Earn-out | Extra payments that depend on the business hitting agreed targets, such as revenue or EBITDA, after closing. | When buyer and seller disagree on value, or the buyer doubts that recent growth will last. Not allowed in SBA 7(a) change of ownership loans [1]. | Highest. You may receive nothing if targets are missed, and the buyer controls the business that has to hit them. | The metric, the accounting rules, the measurement period, operating covenants, reporting, acceleration and a dispute process. |
| Equity rollover | You keep or reinvest in a minority stake in the business, or in the buyer's holding company, instead of taking all cash. | Common with private equity buyers who want the seller aligned for a second sale later. | Your stake is illiquid and minority. Its value depends on the buyer's plan, debt and eventual exit. | Valuation of the stake, tax treatment, information rights, and tag-along and drag-along rights. |
| Escrow or holdback | Part of the price is held back, by an escrow agent or by the buyer, to cover claims for breaches of your representations. | In most private-target deals in the SRS Acquiom study [2]. | Money you have earned but cannot spend yet, and can lose to indemnity claims. | The amount, the release date, who holds the funds, the claims process, and whether insurance replaces some of it. |
| Consulting or employment agreement | You are paid to stay on for a transition period as a consultant or an employee after closing. | When the business depends on your relationships or know-how. For SBA-financed Initial Acquisitions and Business Expansions, a seller consulting period is capped at 24 months [1]. | Usually low, but pay may be taxed differently from sale proceeds, and termination terms matter. | Length, hours, pay, title, what counts as cause for ending it early, and any non-compete tied to it. |
Headline price vs what you actually receive
The number at the top of a letter of intent is the headline price. It is rarely what arrives in your bank account on closing day. A typical offer splits the price into cash at close, a seller note, an earn-out, sometimes an equity rollover, and an escrow or holdback. Cash at close is certain. Escrowed money is likely but not guaranteed. A seller note depends on the buyer's ability to pay. An earn-out depends on results you no longer control. So two offers with the same headline can be worth very different amounts.
Rewrite every offer as a simple schedule: how much at closing, how much later, on what conditions, and what can reduce each amount. Cash at close itself is trimmed by debt payoff, a working capital adjustment against an agreed target, escrow, fees you agreed to bear and prorations, so ask for the net figure. The asking price vs sale price guide explains why the headline number moves during a deal, and the multiples index shows what similar businesses sell for [8].
Seller notes: lending part of your price to the buyer
A seller note, also called seller financing or a seller carry, means you accept a promissory note from the buyer for part of the price, repaid over time with interest. It reduces the cash and bank debt the buyer needs, signals to lenders that you believe in the business, and can make a deal possible that a bank alone would not fund.
The trade-off is that you become a creditor of the business you just sold. If the new owner runs it poorly or over-borrows, the note is at risk. A bank lending alongside you will usually require your note to be subordinated: the bank gets paid first, and you may be blocked from collecting while its loan is in default.
The terms to negotiate in a seller note are:
- Interest rate, and whether interest is paid currently or accrues.
- Term and amortization: how many years, and whether there is a balloon payment at the end.
- Security: a lien on business assets or a pledge of the shares you sold, and where it ranks behind any bank.
- A personal guarantee from the buyer or the buyer's principals, especially when the buyer is a newly formed company.
- Default terms: grace periods and your right to demand the full balance after a default.
- Acceleration on resale: the full balance comes due if the buyer sells the business or most of its assets.
- Reporting: regular financial statements so you can see trouble early.
- Standby and subordination terms the buyer's lender requires, which can delay your payments for years.
How SBA 7(a) rules shape seller notes and earn-outs
Many buyers of smaller businesses finance the purchase with an SBA 7(a) loan. If yours does, the lender must follow the SBA's Standard Operating Procedure for its loan programs. The current version is SOP 50 10 8.1, published September 25, 2026 and effective October 1, 2026, and its Appendix 15 covers 7(a) changes of ownership [1]. The rules below are summarized from that document. Rules change, so ask the buyer's lender to confirm how they apply to your deal.
For a seller, these are the provisions that matter most [1]:
- Seller earn-outs are prohibited in 7(a) change of ownership transactions. Buyer rebates based on business performance are allowed, and any rebate the seller pays must go toward the 7(a) loan balance.
- Seller debt can count toward the buyer's required equity injection only if it is subordinated to the lender and on full standby, which the SOP defines as no payments of principal or interest for the term of the 7(a) loan. Standby debt may accrue interest that is paid after the 7(a) loan is paid off.
- Standby seller debt is listed among the limited equity sources, which together may provide no more than half of the required equity injection.
- For an Initial Acquisition, the default category when a new owner buys the business, the minimum equity injection is 10% of total project cost and cannot be reduced or eliminated [1].
- The total debt supporting the purchase, including seller debt that is not on full standby, is limited to the business valuation amount and must be supported by the buyer's debt service coverage.
- A seller note can be refinanced into a later SBA loan only after it has been in place and current, not on standby, for at least 36 months.
- In an Initial Acquisition or Business Expansion, the seller may not stay on as an officer, director, stockholder or employee. The business may hire the seller as a consultant for no more than 24 months in total.
- The lender must obtain its own business valuation. When the business purchase price is $3 million or more in an Initial Acquisition or Business Expansion, the lender must also obtain a Quality of Earnings report.
If you sell only part of the business
Some owners sell a stake to a partner, a key employee or a new investor and stay on. The SBA treats this as a partial change of ownership, a kind of Owner Buyout, and the rules differ [1]. The seller may remain as an owner, officer, director or employee. Every new owner who gains any equity must be a co-borrower on the loan. A selling owner who keeps less than 20% of the business after the sale must personally guarantee the full loan amount for at least two years after final disbursement.
In an Owner Buyout, someone who has not worked in the business for at least 24 months can acquire less than 50% of the equity and cannot become the largest shareholder; otherwise the stricter Initial Acquisition credit standards apply [1]. Settle a staged exit with your attorney and the lender before agreeing a price.
Earn-outs: getting paid for future results
An earn-out is a promise of additional payments after closing if the business reaches agreed targets. It bridges a pricing disagreement: you expect growth, the buyer will not pay for growth that has not happened, so the buyer pays more only if the results arrive.
In larger private deals, earn-outs are common but not the norm. In the SRS Acquiom 2026 M&A Deal Terms Study, which covers private-target deals the firm worked on that closed through 2025, 24% of 2025 deals outside life sciences included an earn-out [2]. In those deals the median potential earn-out was 34% of the closing payment, and the median earn-out period was 21 months [2]. Those deals are mostly larger than a typical owner-operated business, so treat them as context, not a benchmark for your deal.
For the seller, the core problem is control: after closing, the buyer's choices on budgets, staff and integration move the number your earn-out depends on. Good drafting limits that.
Earn-out mechanics to negotiate
Every earn-out is a small contract inside the purchase agreement. These are the terms that decide whether it pays:
- Metric choice. Revenue is simpler to measure and harder for a buyer to reduce through cost allocations. EBITDA or net income reflects profit, which buyers prefer, but it moves with every expense the buyer chooses to charge. In the SRS Acquiom study, 65% of 2025 earn-outs used a revenue metric and 23% used earnings or EBITDA, with some using more than one [2].
- Measurement period. Shorter periods leave less time for the business to change under new ownership, and separate annual targets reduce the risk of losing everything to one bad year.
- Accounting definitions. Spell out the accounting principles, consistent with how your books were kept before closing, and list what is excluded: integration costs, buyer overhead allocations, acquisition expenses and new management fees.
- Payout shape. A sliding scale with partial payment and catch-up rights is safer than an all-or-nothing target.
- Operating covenants. Ask for the buyer to run the business consistently with past practice, keep it as a separate unit you can measure, maintain staffing and budgets, and not take actions whose purpose is to reduce the earn-out.
- Reporting and audit rights. Regular statements of the metric, access to the books, and a deadline for each calculation.
- Acceleration. The full earn-out, or a set amount, becomes payable if the buyer sells the business, merges it, stops operating it as agreed, or breaches the covenants. In the SRS Acquiom study, 24% of 2025 earn-outs accelerated fully or partly on a change in control [2].
- Offset rights. Many buyers ask to reduce earn-out payments by indemnity claims they make against you; 65% of 2025 earn-outs in the SRS Acquiom study expressly allowed it [2]. Limit offsets to claims that are finally resolved.
- Dispute resolution. Name an independent accountant to resolve calculation disputes within a fixed timeline, and keep other disputes, such as covenant breaches, for a court or arbitrator.
What recent Delaware earn-out cases teach
Many purchase agreements choose Delaware law, and Delaware courts read earn-out language closely. In Johnson & Johnson v. Fortis Advisors, decided by the Delaware Supreme Court on January 12, 2026, the court upheld findings that the buyer breached a commercially reasonable efforts clause that was measured against the buyer's own practice for priority products, but reversed a ruling that the implied covenant of good faith required the buyer to pursue a regulatory path the contract did not name [3]. The court said the implied covenant applies only in limited and extraordinary cases and does not cover developments the parties could have anticipated [3].
Another Delaware decision summarized by Arnold & Porter, Camaisa v. Pharmaceutical Research Associates, found no breach where the agreement only barred the buyer from actions with the primary purpose of defeating the earn-out, because the buyer had legitimate business reasons for its choices [4]. The lesson for sellers is consistent: courts enforce what the contract says and will not add protections you did not negotiate. If something matters to you, such as keeping the business separate or a fallback if a target becomes impossible, write it in, along with any promise made in conversation, because a buyer can disclaim reliance on those [4].
Rollover equity, escrows and consulting agreements
Equity rollover means you keep or reinvest part of your ownership in the buyer's structure, so you share in a later sale. You become a minority owner with limited control, so ask how your stake is valued against the buyer's, what rights you get, and what happens if you leave.
Escrows and holdbacks protect the buyer against breaches of the representations and warranties you make about the business. In the SRS Acquiom study, 88% of 2025 deals included an escrow or holdback, and for deals without representations and warranties insurance the median general indemnification escrow was 10.0% of transaction value [2]. Negotiate the size, the release date, and the claims process, and ask whether buyer-side insurance can reduce it.
Consulting or employment agreements pay you for transition work after closing, and keep you close enough to protect a seller note or earn-out. For SBA-financed Initial Acquisitions and Business Expansions, the consulting period cannot exceed 24 months in total [1].
Tax touchpoint: seller notes and the installment method
This is general information, not tax advice. Talk to a CPA or tax attorney before you agree a structure, because the structure changes your tax bill.
The IRS defines an installment sale as a sale where you receive at least one payment after the tax year of the sale, and gain on an installment sale is reported under the installment method unless you elect out [5]. In practice, a seller note can spread the taxable gain over the years you are paid, reported on Form 6252 [5]. Interest you receive on the note is generally ordinary income [5].
There are limits. When you sell a business, the price is allocated among the assets, and you cannot use the installment method for gain on inventory [6]. Any depreciation recapture is reported in the year of sale, whether or not you received a payment that year [6]. An earn-out can make the sale a contingent payment sale, where the total price cannot be determined by the end of the tax year, which uses different rules [6]. If a note does not carry adequate stated interest, part of the principal can be recharacterized as interest [6]. For how a sale is taxed overall, see taxes when selling a business.
A checklist for comparing offers
Put every offer you receive into the same format before you react to the headline. These questions will surface most of the differences:
- How much cash do I receive at closing, after escrow, debt payoff, working capital adjustments and fees?
- Is the buyer's financing for the cash at close committed?
- If there is a seller note, what are the rate, term, security and guarantee, and will a lender require standby?
- If there is an earn-out, what is the metric, who controls the inputs, and what protections apply if the buyer changes the business?
- How large is the escrow, when is it released, and how are claims handled?
- What am I expected to do after closing, for how long, and for what pay?
- How does the structure change my after-tax proceeds?
Know your number before you negotiate structure
The multiples index shows median EBITDA and SDE multiples by sector and size band [8], and the value range calculator applies them to your earnings in about a minute. The business sale due diligence guide covers what buyers verify before they commit, and what buyers look for in a business explains what earns a stronger offer.
What Axia does and doesn't do
Axia Growth finds privately held companies that fit a buyer's acquisition criteria, calls their owners, and introduces interested owners to that buyer. The buyer engages and pays Axia. Owners pay Axia nothing [7].
Axia does not represent sellers. It does not value businesses, negotiate terms, structure deals, or take part in due diligence or closing, and it holds no business-broker, real estate or securities license [7]. Deal terms like the ones on this page are negotiated between you, the buyer and your own advisors. See who pays for how the model works, and should I use a business broker or selling without a broker if you want help on your side of the table.