How it works02 Infrastructure
Outreach Infrastructure
No two mandates get the same channel mix; it moves with buy-box size and industry. The core: cold calls by a U.S. origination intern, cold email, handwritten letters, social DMs.
Outbound callDialing
- Caller
- U.S.-based, selected and trained by Axia
- Line
- Owner's verified direct line
- Window
- Business hours, owner's timezone
- Attempt
- Up to five, varied across the day
- Logged
- Against the contact
Nobody contracted. Nobody outsourced. Every caller is ours.
01The channel set
Every channel that reaches the owner.
The mandate sets the mix. Calling leads; the rest follow wherever they land better.
01Live
Cold calling
A U.S.-based caller dials the owner's verified direct line, in business hours in their timezone. Up to five attempts, varied across the day.
02At scale
Cold email
From domains and IPs we own, to twice-verified addresses. Tied to the contact record. Stops on reply or opt-out.
03Handwritten
Letters
Handwritten, to the registered business address, addressed to the owner by name. For when phone and email have not landed a conversation.
04DM
Social
LinkedIn or Meta, to the profile matched to the owner in sourcing. Only where the account is active and the identity confirmed.
Text runs where a number is live. So does anything else the mandate needs: an industry event, a referral through a shared contact, a second number found the slow way.
02Touch depth
Smaller universe, harder work per contact.
We count the buy box before anyone dials it. Wide universes get covered. Narrow ones get exhausted.
- Phone
Coverage first. Reach the whole universe before going deeper anywhere.
- Phone
- Callbacks by name
Every owner gets a named caller and a reason the call is about their company.
- Phone
- Letters
- Social
Paper and social enter. Cost per owner rises because the universe can carry it.
- Phone
- Letters
- Social
- Whatever it takes
Every contact is worked by hand until it resolves.
Bands are relative. Your own universe is counted first: how the list gets built.
03Who is on the phone
Every caller is ours.
Every dial on a mandate comes from a U.S.-based caller we selected and trained. Nobody is contracted. Nobody is outsourced.
The rules they work under
- Do not call
- DNC is flagged at the record.
- The flag stops all future contact.
- Stop on request
- A caller stops the moment they are asked to.
- No rebuttal.
- Calling window
- Inside a defined window.
- In the owner's own timezone.
- Attempt cap
- Five attempts per owner, ever.
- Text carries an opt-out on every reply.
04Coverage and counting
Every attempt against your market is on the record.
Each attempt is logged against the contact it was aimed at, so coverage is checkable, not asserted: who has been worked, how many times, what is still open.
CoverageOn the record
- Recorded
- Every dial, against the contact it was aimed at. Nothing overwrites it.
- No doubles
- One attempt history per contact. Two callers never dial one number on the same day.
- Cap
- Five attempts per contact, ever.
One history per contact. Nothing double-worked.
Metric definitions
T1Definition
Connect
A human answered. The caller marks it; it is never inferred from call duration.
T2Definition
Conversation
A connect past the gatekeeper, with at least two prospect turns on the transcript.
T3Definition
Qualified appointment
The billable predicate. Defined in full on the qualification stage, where the bar is set.
T4Definition
Show rate
Attended ÷ appointments whose time has passed. Undetermined ones leave the denominator.
How a reply becomes a qualified appointment is the next stage: qualification.
Axia has not run a buy-side mandate. No output performance claim appears here.
How it worksKeep reading