Free tool · Indicative estimate

See an indicative value range for your business.

Seven short steps, about a minute. You get an automated range built from size-banded industry multiples and, where enough deals match, real closed small-business sales. A starting point for a conversation, not a valuation.

  • Free
  • About 60 seconds
  • No financial documents
  • Indicative only

What you getEstimate only

  1. A conservative-to-standard indicative range
  2. The multiples and method behind it
  3. A confidence level
  4. Comparable businesses listed for sale, when we have matches
  5. A two-page PDF summary and a private link

Not an appraisal. Not an opinion of what your business would sell for.

01How it works

Seven steps. One indicative range.

  1. 01

    Your details

    Name, email and business name, so we can save your result and give you a private link to it.

  2. 02

    Where you operate

    One or more states. A single state tunes the range to local price levels; skip for nationwide.

  3. 03

    What you do

    Describe the business in plain words or type a NAICS code. We match it to an industry code.

  4. 04

    Revenue

    Total sales over the last 12 months. Asset-heavy industries also get one question about owned property.

  5. 05

    Owner earnings (SDE)

    Seller's discretionary earnings: net profit plus your pay, perks and one-off costs.

  6. 06

    Growth trend

    Declining, flat, growing or growing fast over the last three years.

  7. 07

    Confirm and see your range

    Two optional questions about timing, then you confirm you understand it is an indicative estimate only.

You must tick the acknowledgment on the last step before any range is shown.

The dataAs of October 3, 2026

Closed sales with a multiple
2,893
Industry codes with 20+ deals
46
Active listings tracked
1,989
NAICS codes recognised
982
State price levels
51

02Data sources

What feeds the estimate.

No invented numbers. These are the inputs the tool actually uses, where each one comes from, and what it is used for.

Closed transactions

Real small-business sale prices

A database of 4,554 closed business sales aggregated from third-party deal databases and online marketplaces. 2,893 of them report a price-to-SDE multiple, across 192 industry codes, with sale dates from 1994 to 2026.

Used for
Your multiple, when at least 20 deals match your industry code
Matching
Same industry code, size range and state first; state, then size, are dropped until 20 match
Coverage
46 industry codes have 20+ deals today

Industry multiple curves

8 sectors × 7 size bands

Built-in 25th- and 50th-percentile SDE multiples for each sector and earnings size band, calibrated to published small-business M&A market reports. Bigger businesses never get a lower multiple than smaller ones in the same sector.

Used for
Your multiple whenever fewer than 20 closed deals match, which is common
Shown as
“Multiples from Axia's industry-and-size curves” on your result

Industry classification

982 NAICS 2022 codes

Your plain-English description, or a code you type, is matched to a North American Industry Classification System code and one of 8 sectors. Each code also carries a typical asset intensity: how much equipment and property the business usually needs.

Used for
Picking comparable deals, the multiple curve, and the asset floor

Asset floor

What the hard assets might fetch

Revenue × your industry's typical asset intensity × 70%, a haircut for used equipment. If you don't own your premises or major equipment in an asset-heavy industry, that share is taken out.

Used for
A floor under the range, and the whole range if the business is losing money

State price levels

Regional Price Parities

The U.S. Bureau of Economic Analysis publishes a price level for every state and D.C. relative to the national average. If you pick a single state, the range moves part of the way toward that level (50% to 80% of the way, depending on the method).

Used for
A cost-of-business adjustment, up or down

Your answers

Revenue, SDE and growth

Your 12-month revenue and seller's discretionary earnings, as you report them. Your three-year trend moves the multiple from −12% (declining) to +25% (growing fast).

Checked?
No. Nothing you enter is verified

Active listings

1,989 businesses for sale

Listings with asking prices from 7 online business-for-sale marketplaces, across 50 states. Asking prices aren't sale prices, so they never enter the math.

Used for
Showing a few comparable listings next to your result

Market momentum

Only when the signal is solid

The engine can nudge a range by up to 15% either way using sector momentum from public-company and industry benchmark data, but only when enough independent data supports it. Otherwise no adjustment is made. Your result says when one was applied.

Used for
A small, capped market adjustment

Counts are read from the tool's own database, as of October 3, 2026.

03What the number means

A range, not a price.

The methodSDE × multiple

Conservative
SDE × 25th-percentile multiple × growth adjustment
Standard
SDE × median multiple × growth adjustment
Asset floor
If the asset floor is higher than the earnings value, it sets that end of the range
Then
State price level and any market momentum adjustment
Confidence
High, medium or low, depending on how the asset floor compares with the earnings value

Low confidence or a loss-making business widens the conservative end. The result names the method that set your range.

What tends to push it up

  • Higher, steadier owner earnings (SDE)
  • A growing trend over the last three years
  • Your industry's multiples: they differ widely across our 8 sectors
  • A larger business: multiples rise with size band
  • A higher-cost state, when you pick a single state
  • Owning your property or major equipment in an asset-heavy industry (it can raise the asset floor)

What tends to pull it down

  • Low or zero SDE
  • A declining trend
  • Losses: earnings methods stop applying and only an asset floor remains
  • A lower-cost state
  • A wide gap between earnings value and asset value (lower confidence)

04Limitations

What the tool can't see.

  • Every figure you enter is self-reported and unverified. We don't see your books, tax returns or bank statements.
  • No diligence of any kind: no review of financial quality, legal or tax exposure, contracts, leases, licences or litigation.
  • It can't see customer concentration, key-person risk, recurring vs one-off revenue, working capital, debt, or the condition of assets.
  • Market data is aggregated from third parties. It may be incomplete, out of date, or drawn from deals that don't resemble yours.
  • It ignores deal structure (cash at close, earn-outs, seller notes), taxes, fees, and what a specific buyer or lender would do.
  • Prices move with interest rates, credit availability and buyer demand. The range is a snapshot from the data at hand.

That is why the result is an indicative estimate for information and marketing only. For any real decision, engage a qualified business appraiser, accountant or M&A advisor.

05Why it's free

Built by Axia, for owners.

Axia connects business owners with the right buyer or advisor for their goals: one introduction, never an auction. Buyers pay us, not owners.

The tool is our way of helping you get oriented before that conversation. Using it costs nothing and commits you to nothing. We are not appraisers and we don't give opinions of value.

Want to talk it through?

A free call. No pressure.

06FAQ

Straight answers.

Is this an appraisal?

No. It is an automated, indicative estimate and a marketing tool. It is not an appraisal, not a certified or qualified business valuation, not a broker opinion of value and not a fairness opinion. If you need a valuation you can rely on, for a sale, a loan, a buyout, an estate or a dispute, hire a qualified, credentialed business appraiser. See the Valuation Tool Terms.

Is this what my business would sell for?

No. What a business actually sells for depends on diligence, deal structure, the buyer, financing, timing and negotiation. The range shows where businesses with similar reported numbers have tended to trade. Treat it as a starting point for a conversation, not a price.

Why is it free?

Buyers pay Axia, not owners. The tool helps owners get oriented, and some of them later want to talk about a sale. There is no cost and no obligation.

Will you contact me?

Possibly. By using the tool you agree that Axia may contact you about your results and about selling your business. You can tell us to stop at any time by replying or emailing hello@axiagrowth.com. See the Privacy Policy.

What happens to my data?

Axia stores your contact details, the figures you enter, your result and your acknowledgment, and may add them to our internal CRM so our team can follow up. We don't sell your submission to unaffiliated third parties, and you can ask us to delete it at any time. The Privacy Policy has the details. See the Privacy Policy.

Who can see my result?

Anyone you give your private result link to. The link is long and unguessable, but not password-protected, so share it only with people you trust. See the Valuation Tool Terms, section 11.

Why is my range so wide, or my confidence low?

When your earnings-based value and your asset-based value point in different directions, or the business is losing money, the tool widens the conservative end and marks confidence low. A professional appraisal is the way to narrow it.

What is SDE?

Seller's discretionary earnings: net profit, plus the owner's salary, plus personal expenses run through the business, plus one-time costs that won't recur. Buyers of small businesses price off it.

Ready when you are

Start with an indicative range.

Free, about a minute, and entirely up to you what happens next.

Start the free estimate →

Indicative estimate only. Not an appraisal, an opinion of value, an offer, or advice. Valuation Tool Terms

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