Deal sourcing · 02 of 03

Cold outbound, run properly.

No two mandates use the same channel mix, and it varies with the size of the buy box and the industry. Our core channels are cold calling by a U.S. origination intern, cold email, handwritten letters, and social DMs.

Book a consultation ← How it works

The channel set

Every channel that reaches the owner.

The mandate sets the mix. Calling leads; the rest follow wherever they land better.

Cold calling

Live

A U.S.-based caller dials the owner's verified direct line inside business hours in their timezone. Up to five attempts, varied across the day, logged against the contact.

Cold email

At scale

Sent from domains and IPs we own, to twice-verified addresses. Every send is tied to the contact record and stops on reply or opt-out.

Letters

Handwritten

A handwritten letter to the registered business address, addressed to the owner by name. Used where phone and email have not produced a conversation.

Social

Direct message

A DM on LinkedIn or Meta to the profile we matched to the owner during sourcing. Sent only where the account is active and the identity is confirmed.

Text runs where a number is live. So does anything else the mandate needs: an industry event, a referral through a shared contact, a second number found the slow way.

Touch depth

The smaller the universe, the harder we work each contact.

We count the buy box before anyone dials it. Wide universes get covered. Narrow ones get exhausted.

Owners in the buy boxTouch depthWhat each owner gets

Several thousand

EmailPhone

Coverage first. Reach the whole universe before going deeper anywhere.

Low thousands

EmailPhoneCallbacks by name

Every owner gets a named caller and a reason the call is about their company.

Several hundred

EmailPhoneLettersSocial

Paper and social enter. Cost per owner rises because the universe can carry it.

Under a hundred

EmailPhoneLettersSocialWhatever it takes

Every contact is worked by hand until it resolves.

Bands are relative. Your own universe is counted first - how the list gets built.

Who is on the phone

Every caller is ours.

Every dial on a mandate comes from a U.S.-based caller we selected and trained. Nobody is contracted and nobody is outsourced. These are the rules they work under.

How we select and train them →

–DNC is flagged at the record, and the flag stops all future contact.
–A caller stops the moment they are asked to. No rebuttal.
–Calls happen inside a defined window in the owner's own timezone.
–Five attempts per owner, ever. Text carries an opt-out on every reply.

Coverage and counting

Every attempt against your market is on the record.

Every attempt is recorded against the contact it was aimed at, so coverage is checkable rather than asserted: which owners have been worked, how many times, and what is still open.

CoverageOn the record

Every attempt recordedEvery dial is recorded against the contact it was aimed at, and nothing overwrites it.ON THE RECORD

Nothing double-workedOne attempt history per contact, so two callers never dial the same number on the same day.NO DUPLICATES

Attempt capFive attempts per contact, ever.5 ATTEMPTS

Metric definitionsTerm / definition

ConnectA human answered. The caller marks it, and it is never inferred from call duration.DEFINITION

ConversationA connect past the gatekeeper, with at least two prospect turns on the transcript.DEFINITION

Qualified appointmentThe billable predicate. Defined in full on the qualification stage, where the bar is set.DEFINITION

Show rateAttended ÷ appointments whose time has passed. Undetermined ones leave the denominator.DEFINITION

How a reply becomes a qualified appointment is the next stage: qualification.

Axia has not run a buy-side mandate. No output performance claim appears here.

Next: Qualification →